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Data is ubiquitous. It’s collected at every purchase made, flight taken, ad clicked, and social media post liked—which means it’s never been more accessible to organizations.

Yet, access to data isn’t all it takes to set a business on the path to success; it also takes employees who understand and know how to leverage data. There’s now an increased demand for data-literate business professionals who can handle, analyze, and interpret data to drive decision-making.

“In this world of big data, basic data literacy—the ability to analyze, interpret, and even question data—is an increasingly valuable skill,” says Harvard Business School Professor Janice Hammond in the online course Business Analytics.

With the right skills, data can allow you to gain and act on customer insights, predict future financial and market trends, and enact systemic change for social good. Through this e-book, you’ll gain an introduction to data literacy that can put you on track to be a data-driven professional. Entering into the data space as a beginner may seem daunting, but with foundational knowledge, you can build your data literacy and leverage the power of data for organizational success.